In this interactive 90-minute workshop, Anne Ream of The Voices and Faces Project will use their award-winning “Ugly Truth” campaign, a multi-media advertising campaign to fight and end trafficking and exploitation in Illinois. This campaign seeks to show that while legal advocacy and direct services are critical to the fight for gender justice, they are not enough. The critical third leg of any social justice movement must be strategic communications — the ability to tell a story and speak in a language that sparks the public’s imagination. In “Marketing a Movement,” Ream considers historical and contemporary examples of social justice movements that used messaging and media to great effect. She explores how legal advocacy efforts can be energized by strategic communications and new media, and unpacks the idea that “the medium is the message” when creating change campaigns.
*Reserve your seats by emailing firstname.lastname@example.org or calling (501) 683-5239.
*Watch the event live here.
Date(s) - 03/10/2016