Clinton School student Ratnasari Dewi has partnered with Rare Conservation to complete a guidebook to address environmental issues such as marine protection, fishery management and illegal logging in Indonesia.
Dewi, a Fulbright Scholar from Jakarta, Indonesia, completed the guidebook for her final project in the school’s Master of Public Service (MPS) degree program. The guidebook incorporates “Positive Deviance,” an approach to social change that focuses on finding and replicating positive behaviors that already exist in communities.
Rare will utilize the guidebook in its Pride social marketing campaigns across the country.
Dewi has worked in Rare’s headquarters in Arlington, Via., to connect with staff in the organization’s Indonesian field office.
Together with the Rare training director Hari Kushardanto, she developed an additional guidebook for campaign managers that will enable them to find “deviants”, an individual or a group of individuals in communities who find unique ways to overcome problems — in this case environmental issues.
“We are so pleased to announce this accomplishment,” Kushardanto said. “We hope that this positive deviance guidebook will give our Pride campaign managers another set of skills to engage with communities they work with and to achieve their campaigns goals.”
The guidebook is a pilot project that could be utilized in other Pride campaign sites around the world. Dewi will graduate from the Clinton School in May.
Responses