Dr. Christy Standerfer and Dean Skip Rutherford, both of the University of Arkansas Clinton School of Public Service, will conduct a free workshop for nonprofit organization staff, board members, and supporters on effective policy advocacy and message design on Thursday, October 23 from 6:00 p.m. to 9:00 p.m. The session will be held at the Clinton School’s Sturgis Hall, the restored passenger train station adjacent to the Clinton Presidential Library. The workshop will cover a range of topics including developing an effective advocacy strategy, understanding and using the power of message framing, and the differences between advocacy and lobbying.
Seats can be reserved by emailing publicprograms@clintonschool.uasys.edu or by calling (501) 683-5239. Refreshments will be provided.
About Dr. Christy Standerfer
Dr. Christy Standerfer (Ph.D., University of Colorado) is an associate professor of communication at the University of Arkansas Clinton School of Public Service. Standerfer served as a 2012-13 Fulbright Lecturing Scholar at the University Marin Barleti in Tirana, Albania. She has over 20 years of experience developing and presenting workshops, research, and reports on volunteer recruitment, community capacity building, and effective communication skills. Standerfer has collaborated with over 30 nonprofit and governmental organizations designing workshops and community meetings; facilitated more than 20 community meetings on issues of homeless populations, racial and ethnic tensions, immigration, and building healthy communities; and produced and delivered over 20 written reports to nonprofit and governmental agencies related to need assessments, evaluations, and recommendations.
About Dean Skip Rutherford
James L. “Skip” Rutherford is Dean of the University of Arkansas Clinton School of Public Service and is also teaching a 2014 elections seminar this semester. Rutherford has an extensive private sector background in communications and public relations and has served as a visiting professor at the University of Arkansas in Fayetteville, Ark.; Lyon College in Batesville, Ark.; the University of the Ozarks in Clarksville, Ark.; and the University of Central Arkansas in Conway, Ark. From 1997 until it opened in 2004, Rutherford supervised the planning and construction of the Clinton Presidential Center and Park and has been active in several campaigns and initiatives. He is the founder of the Political Animals Club, a non-partisan grassroots organization of community leaders and activists who meet regularly to discuss political issues. He is a member of the Board of Directors of The Foundation for the Mid South and Arkansas Children’s Hospital.
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