A University of Arkansas Clinton School of Public Service student partnered with the ONE Campaign to formulate a strategic plan for increasing organizational membership and enhancing the impact of the organization’s advocacy campaigns in the United Kingdom.
Roger Norman (’14) of Benton, Ark., conducted and analyzed data from focus groups, interviews, and surveys collected from over 230 individuals across the United Kingdom involved with the ONE Campaign.
The ONE Campaign advocates the importance and successes of international development budgets and urges political leaders to sustain such funds. The organization accomplishes this through grassroots campaigning from ONE members across the world.
Norman’s study collected information on effective campaigning strategies, barriers that inhibited member’s campaigning, ways ONE could better support an individual’s advocacy efforts, and techniques other organizations use for campaigning and volunteering management in the United Kingdom.
“As an organization with limited resources but unlimited ambition we must constantly challenge ourselves to firstly, provide the most compelling reason for members of the public to join our fight against extreme poverty and secondly, ensure that we maintain a fulfilling and fruitful relationship with those individuals,” said ONE project supervisor Saira O’Mallie. “It’s as challenging as it sounds. Roger’s research has given us clarity of focus, justification for some of our existing practices but, most importantly, clear and strategic steps that we can realistically take in the next few months and years to secure meaningful partnerships with the people on the ground who will help us to end extreme poverty by 2030.”
Based on the research findings, a set of recommendations was formulated, highlighting strategies the ONE Campaign should adopt for increasing the impact of the organization’s campaigning in United Kingdom.
“Partnering with the ONE Campaign has been an invaluable experience,” Norman said. “Working to increase the number of individuals in the United Kingdom urging political leaders to defend international development funds is something that will save lives and help end the cycle of poverty for many across the world.”
Norman completed the project as part of his Capstone project, one of the three field service projects completed during the Clinton School Master of Public Service degree program. His other field service works includes a project with the University of Arkansas for Medical Sciences in Little Rock and other projects with the ONE Campaign.
About the ONE Campaign:
The ONE Campaign is a non-partisan, non-profit, advocacy organization with over 3 Million members that fights extreme poverty and preventable disease, particularly in Africa, by raising public awareness and pressuring political leaders to support effective policies and programs that are saving lives and improving futures.
More information about the ONE Campaign is available at http://www.one.org/us/
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